what is this about
Delta is a tool & a workflow for identifying & analyse search behaviours, understand customer journeys and improve the search response in ikea.com.
challenges aimed to solved
1. Manual intervention on algorithm decisions has undesired effects on the search response.
2. Human manipulation of the search response required maintainance, preventing co-workers of focusing on more impactful tasks for the business.
3. Changes were tracked unconsistently and the information was scattered, blocking the co-worker's learning process.
2. Human manipulation of the search response required maintainance, preventing co-workers of focusing on more impactful tasks for the business.
3. Changes were tracked unconsistently and the information was scattered, blocking the co-worker's learning process.
How I contributed
Mapping co-worker process and identifing the systems and co-workers involved, identifing painpoints and needs.
Design proposals, refinement and development.
Results
6
%
conversion increase
in complex purchases.
in complex purchases.
2
min
avrg. decrease in
time to ATC.
time to ATC.
6
%
conversion increase
in complex purchases.
in complex purchases.
6
%
conversion increase
in complex purchases.
in complex purchases.